About Us - GlowGuru Beauty & Skincare

Our Story

How It All Began

GlowGuru was born in 2020 out of a simple but powerful realization: beauty advice and product recommendations should be tailored to the unique climate and cultural context of the UAE. Our founder Sarah, a licensed dermatologist and long-time beauty enthusiast, noticed that many international beauty trends and products simply weren't practical for the hot, humid desert environment of the Emirates.

What started as a personal blog documenting Sarah's experimentation with various skincare routines soon evolved into a comprehensive resource trusted by thousands across the region. As the community grew, Sarah assembled a team of skincare specialists, makeup artists, and beauty writers who shared her passion for evidence-based beauty advice.

Today, GlowGuru has grown into the UAE's premier beauty and skincare platform, offering honest reviews, expert tips, and carefully curated product recommendations specifically suited to the region's unique needs. Our mission remains consistent: to help everyone achieve their healthiest, most radiant skin through scientifically-backed information and products that truly work in our challenging climate.

Our Values

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Scientific Integrity

We base our recommendations on scientific evidence and clinical research, not trending hashtags or sponsorship deals. Every claim we make is backed by data.

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Transparency

We're honest about what works and what doesn't. Our reviews are unbiased, and we clearly disclose any brand relationships or sponsored content.

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Inclusivity

Beauty comes in all skin tones, types, and textures. We provide content and recommendations that serve the diverse community of the UAE.

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Education

We believe in empowering our readers with knowledge. Understanding the science behind skincare leads to better decisions and results.

Meet Our Team

Our diverse team of skincare specialists, beauty experts, and content creators brings a wealth of knowledge and experience to GlowGuru. United by our passion for beauty and commitment to evidence-based advice, we're dedicated to helping you achieve your skincare goals.

Sarah Johnson

Founder & Dermatologist

With over 10 years of experience in clinical dermatology and a passion for evidence-based skincare, Sarah founded GlowGuru to bridge the gap between scientific research and accessible beauty advice.

Aisha Al-Mansouri

Skincare Specialist

Aisha specializes in formulating customized skincare routines for the unique challenges of the UAE climate. With a background in cosmetic chemistry, she brings scientific rigor to all our skincare recommendations.

Michael Chen

Product Expert

With an encyclopedic knowledge of beauty product formulations, Michael oversees our rigorous testing processes and ensures our recommendations are based on scientific evidence rather than marketing claims.

Fatima Rahman

Makeup Artist

With experience working with major beauty brands and on fashion shoots across the Middle East, Fatima brings practical expertise on makeup techniques and products that perform in the UAE's unique climate.

David Wilson

Content Director

With a background in science journalism, David ensures our content is not only engaging but also scientifically accurate. He oversees our editorial team and collaborates with experts to deliver trustworthy beauty information.

About GlowGuru